- Northwind Systems
- Enterprise SaaS
- 18 months
Rebuilt a 40,000-page estate around entities — and took the category's answer position.
Northwind had authority and no structure: eleven years of content, four migrations, and a product taxonomy no crawler could follow. We rebuilt the architecture around entities, retired 60% of the library, and instrumented organic against closed revenue in Salesforce.
- Site architecture
- Entity schema
- Content retirement
- Attribution
Results
+312%
Qualified organic pipeline
1st
Cited source, AI Overviews
−61%
Pages, with more traffic
