Get found on Google and in AI answers.
Your next customer could be searching Google or asking ChatGPT who to hire. We help your business become easier to find when they're looking for what you offer.
We review what's holding your website back, improve your pages and content, and help you build a presence in AI-generated answers. You'll know what we're working on and why it matters to your business.
- SEO experience since 2016
- 10+ years
- Worked with across multiple industries
- 40+ clients
- Experience across Google and AI answers
- SEO & AI Search
- From strategy to implementation
- Hands-on delivery
Trusted by
How Customers Find and Compare BusinessesIs Changing
Customers still search Google, compare websites, and read reviews. They can also ask AI to do that research and suggest which businesses to contact.
That gives your business another place to be discovered. We help you understand where you appear today and what needs attention.
When customers do the research
When customers ask AI for help
One question can bring together information from several sources and turn it into a shortlist.
- 1Your businessRecommended, with sources
- 2Competitor AMentioned
- 3Competitor BNot included
Make your business easier to understand and assess
We build all threeClear information about your business
Explain what you offer, who you help, and where you work. Keep those details consistent across your website and business profiles.
Useful content
Answer the questions customers ask when comparing options and deciding who to contact.
Evidence beyond your website
Give people more to go on through relevant reviews, business listings, and independent mentions.
Traffic Growth AcrossClient Projects
Screenshots from Google Search Console and Ahrefs, taken from our case studies.
WaterMart
2175,410
organic clicks
Comparison of the six months before engagement with the six months after engagement.
What Do You NeedHelp with
Whether you need answers about a struggling website, ongoing SEO support, or help appearing in AI answers, we can agree on the work that fits your goals.
- Find out what's holding your website back. We review its technical setup, pages, content, and search performance, then give you a prioritized plan. If traffic has dropped, we investigate what changed and where to focus first.Explore SEO Audits
SEO Audits
- Get ongoing help planning and improving your SEO. We set monthly priorities, carry out agreed website and content improvements, and review performance with you. You have a clear view of the work completed and what comes next.Explore Managed SEO
Managed SEO
- Help your business get found in AI-generated answers. Our Answer Engine Optimization work starts with the questions your customers ask. We check where you appear, examine the sources being used, and improve relevant pages and content.Explore AEO
AEO
- Give customers the information they need to choose your business. We plan new content and improve existing pages, from service pages to comparisons and guides. Your team gets clear briefs, with each piece tied to a customer question or business priority.Explore Content Services
Content
- Fix website issues that make it harder for search engines to find and understand your pages. We review how your site is organized, which pages are being indexed, and the technical problems that need attention. We make agreed fixes or work with your developer.Explore Technical SEO
Technical SEO
For agencies
SEO Automation for Agencies
Free up time spent on repeatable SEO work. We review your agency’s process and build workflows for tasks that can be automated, such as organizing research and preparing reports. Your team keeps control of the decisions and reviews the output.
Explore SEO Automation- Organize researchAutomated
- Prepare briefs and reportsAutomated
- Your team reviews and decidesYou stay in control
See the Work BehindThe Results
WaterMart: Rebuilding traffic after an SEO decline
WaterMart’s website had competing pages, content problems, and inconsistent local listings. We consolidated overlapping pages, improved key content, and addressed technical and local SEO issues. Digital PR formed part of the wider recovery work.
- 2175,410
- organic clicks
Comparison of the six months before engagement with the six months after engagement.
US Software Agency: Growing traffic from the pages it already had
Publishing content wasn’t translating into traffic growth. We reviewed the agency’s existing pages and search data, identified what to improve or remove, and worked with its content team on a 90-day SEO sprint.
- Under 100300+
- monthly organic visitors
- +459
- ranking keywords added
Measured across the 90-day sprint.
CustomGPT.ai: Getting found when buyers ask AI about their options
We mapped 58 buyer questions and built or improved comparison pages, integration guides, and use-case content. Responses were tracked across multiple answer engines throughout an eight-week program.
- 203540
- recorded AI mentions
- 99353
- ChatGPT cited pages
Week one compared with week eight in the program’s monitoring dataset. Mentions and cited pages are separate measures.
Be the BrandThe Answer Names.
Find out where you appear today, in Google and in AI answers, and what needs attention first.
Discuss Your WebsiteWe'll recommend a practical starting point.
What OurClients Say
Reviews from Faisal’s Upwork profile, shown as clients wrote them.
Faisal I.
Islamabad, Pakistan
100% Job SuccessTop Rated Plus
Fine tune my SEO profile
5.0Feb 7, 2025 - Mar 31, 2026“I worked with Faisal for a long time and I'm happy to say I got great results. He's very detail oriented and conscientious. He really made sure everything we deployed...”
See more on UpworkEndorsed by client
- Committed to Quality
- Solution Oriented
- Detail Oriented
SEO Audit and Strategy
5.0Oct 13, 2023 - Feb 7, 2025“Faisal was a great help. He has a structured approach to seo that makes it easy to understand what he's doing and follow along. Thanks to his help we were...”
See more on UpworkEndorsed by client
- Clear Communicator
perform SEO audit and suggest improvements I can make for my Wordpress blog
5.0Sep 21, 2022 - Nov 11, 2022“Faisal was extremely competent, very communicative, and timely with his missions. His English is excellent. I really enjoyed working with Faisal and look forward to more projects with him in...”
See more on UpworkEndorsed by client
- Committed to Quality
- Clear Communicator
- Reliable
- Collaborative
Why WorkWith OctiSearch
You'll know what comes first
We explain the problems we find and recommend the work that deserves attention. Your services, customers, and goals guide those priorities.
We help get the work done
Support can include making improvements directly or working with your writers and developers. We agree on who's responsible for each part before work begins.
SEO and AI search are planned together
We consider both when reviewing your website and planning content, so the work addresses how customers search for your business.
You can examine our work
Our case studies show the starting point, the changes made, and the results measured. You can see how we approached the problem and decide whether that experience fits your needs.
Reporting comes with an explanation
You'll see what was completed, what the available data shows, and what we recommend next. Website traffic, enquiries, and AI mentions are reported as separate measures.
Top Rated Plus on UpworkMeet Faisal
Faisal Iltaf · SEO and AI Search Consultant
I’m Faisal Iltaf, founder of OctiSearch. I’ve worked in SEO since 2016, starting as a freelancer on Upwork, where I’m now Top Rated Plus, and going on to lead SEO for agencies and in-house teams.
Over the years, I’ve led SEO for several agencies, building the teams, processes, and delivery systems that helped them grow into scalable operations able to take on more clients without losing quality.
More recently, my focus has shifted to AI automation. I build custom workflows and agents for content research, briefs and outlines, internal linking, schema, and content review, so teams spend less time on repetitive work and more on strategy.
My expertise covers the full search stack: technical SEO, site audits and migrations, local SEO and Google Business Profile, schema and structured data, content strategy, and on-page optimization. I also specialize in GEO and AEO, helping brands get found and cited in AI search engines like ChatGPT and Gemini.
I’ve worked with 40+ businesses across software, healthcare, ecommerce, and education, managing writers, developers, and marketers to turn plans into finished work.
- Technical SEO
- Audits & migrations
- Local SEO & GBP
- Schema
- Content strategy
- On-page
- GEO & AEO
- AI automation
- 2016
Started freelancing on Upwork
Now Top Rated Plus - Agency years
Led SEO for several agencies
Teams, processes, delivery systems - Today
SEO, AEO and AI automation
Custom workflows and agents for content teams
When you work with me, you get that experience directly. I’ll learn your business, tell you plainly where to focus, and stay involved until it’s live.
A Clear PlanFrom the Start
Step 1
Understand your business
We talk about what you sell, who you want to reach, and what you need your website to achieve.
Step 2
Review where you stand
We examine your website, search performance, competitors, and relevant AI answers to identify the problems and opportunities.
Step 3
Agree on the work
We set priorities and confirm the deliverables, timeline, fees, and responsibilities.
Step 4
Make the improvements
We carry out the agreed work and collaborate with your team where their input is needed.
Step 5
Review and adjust
We look at completed work and available performance data, then agree on the next priorities.
Start with the SupportYou Need
An audit
Understand what's happening with your website and leave with a prioritized plan and a walkthrough of the findings.
A focused project
Address a specific issue or improve an agreed set of pages, with a defined scope and timeline.
Ongoing support
Keep your SEO and AI search work moving with regular planning, implementation, and progress reviews.
Tell us what you need help with. We'll recommend a starting point and put together a proposal.
Discuss Your WebsiteQuestions BeforeGetting Started
Can you improve our existing website and content?
Yes. We review what's already there and identify pages worth improving, combining, or removing. That helps us decide where new content is needed and where existing pages need attention.
How does AEO fit with SEO?
SEO focuses on helping customers find your website through search engines. AEO focuses on how your business and content appear in AI-generated answers. We consider both when planning website improvements and content.
Can you work with our writers or developers?
Yes. We can provide content briefs, explain technical changes, and collaborate with your team on implementation. Responsibilities are agreed as part of the scope.
Do we need ongoing support?
You can start with an audit or a focused project. Ongoing support suits businesses that need regular improvements, content planning, and performance reviews. We'll discuss which option fits your situation.
How do you measure progress?
We review the work completed alongside relevant data, such as organic clicks, enquiries, and visibility for agreed AI questions. We explain what each measure shows and use the findings to set the next priorities.
How much does it cost?
Fees depend on the work involved and the level of support you need. After discussing your website and goals, we'll provide a proposal with the scope, deliverables, timeline, and fees.
What Do You Want Your WebsiteTo Achieve
Tell us about your business, your website, and what's getting in the way. We'll discuss your goals and help you choose a practical starting point.
Choose a time that suits you and we’ll talk through your website and a practical starting point.
Discuss Your Website(opens in a new tab)