About OctiSearch
A small firm, on purpose.
OctiSearch is a search growth consultancy for established B2B companies. We cap the number of clients we take because the model only works if the senior people stay on the work.
- Founded in London
- 2019Founded in London
- Clients, capped at 16
- 14Clients, capped at 16
- Attributable pipeline, 2025
- £41MAttributable pipeline, 2025
- Senior consultants
- 4Senior consultants
How we operate
Four rules we don't break.
They cost us revenue occasionally. They're also the reason clients stay past the second year.
01
The senior people stay on the work
No pods, no handover. The consultant who runs your pitch runs your account for as long as it exists.
02
We cap the client list
Sixteen, firm. When we're full we say so and offer a date, rather than hiring to absorb the demand.
03
We report on revenue
Sessions and positions are diagnostics. The number that goes on the first slide is pipeline.
04
We say no in the audit
If we can't move your numbers we tell you in week two and refund the difference. It happens about once a quarter.
The team
Four people you’ll actually work with.
Marcus Reyes
Founder & Principal
Ex-Head of Organic, Salesforce EMEA. Fourteen years in search, four of them arguing with attribution models.
Amara Okafor
Director, AI Search
Built one of the first GEO practices in Europe. Writes the benchmark methodology we run every month.
Jonas Lindqvist
Principal, Technical
Fifteen years on estates above 500k URLs. Has strong and correct opinions about rendering.
Sofia Navarro
Director, Measurement
Former analytics lead at a B2B unicorn. Translates organic into language finance accepts.
Why we exist
We started the firm we kept failing to hire.
Every one of us came out of an agency where the commercial model rewarded activity. More deliverables, more retainers, more people between the client and the person who actually knew the answer.
OctiSearch is the correction. A hard cap on clients, senior people on every account, and a measurement model that starts in your CRM. It scales badly on purpose.
We were early to AI search for the same reason — we were close enough to the data to see buyers stop clicking before it became a conference topic. Today about half our work is making sure clients are the brand a model repeats.
Two seats open for Q1 2026.
If the fit is obvious we’ll tell you on the first call. If it isn’t, we’ll tell you that too.
Every engagement starts with the diagnostic
Start with a diagnosis, not a proposal.
Six areas assessed, ten deliverables, one prioritised 90-day roadmap.