About OctiSearch
SEO experience you can put to work
OctiSearch helps businesses improve their websites and content so customers can find them through Google and AI search.
We work with business owners, marketing teams, and agencies that need clear priorities and help putting improvements into practice.
- SEO experience since 2016
- 10+ years
- Worked with across multiple industries
- 40+ clients
- Experience across Google and AI answers
- SEO & AI Search
- From strategy to implementation
- Hands-on delivery
Trusted by
The PersonBehind OctiSearch
I'm Faisal Iltaf, an SEO and AI Search Consultant.
I've been working in SEO since 2016. My experience spans freelance client projects, agency teams, and in-house SEO roles, with work across software, healthcare, ecommerce, and education.
I've worked with 40+ clients on website audits, technical improvements, content strategy, and the pages they rely on to attract enquiries.
That has included helping WaterMart recover its organic search performance, working with SimplyIslam Academy on content and SEO, and running an eight-week AI search program for CustomGPT.ai.
I've also led agency teams and worked closely with writers, developers, and marketing teams. That experience helps me understand what each person needs to carry a recommendation through to completion.
Today, my work also includes building tools and workflows for content research and planning, and helping agencies reduce repetitive SEO tasks.
Where ThatExperience Helps
Understanding an underperforming website
Reviewing the website and available data to identify what needs attention, with examples and a clear sequence of recommended work.
Improving the content already there
Identifying pages worth updating, combining, or removing, and helping teams plan useful new content.
Coordinating implementation
Working directly on agreed improvements or collaborating with writers, developers, and marketing teams.
Reviewing AI search visibility
Investigating relevant customer questions, recording appearances and citations, and improving the information available about the business.
Making agency work easier to manage
Building practical workflows around repeated research, planning, and reporting tasks.
How We ApproachYour Project
Step 1
Start with your business
Your offer, customers, and goals guide the work. We first need to understand what you want your website to achieve.
Step 2
Explain the recommendations
You should understand what we found, why a change is being recommended, and what it involves.
Step 3
Agree on responsibilities
We define the work we'll handle, where your team needs to contribute, and what the engagement includes.
Step 4
Review progress with context
We look at completed work alongside the available data, keeping measures such as website traffic, enquiries, and AI mentions distinct.
Selected Work
WaterMart
WaterMart: Rebuilding traffic after an SEO decline
WaterMart’s website had competing pages, content problems, and inconsistent local listings. We consolidated overlapping pages, improved key content, and addressed technical and local SEO issues. Digital PR formed part of the wider recovery work.
- organic clicks
- 2175,410
Comparison of the six months before engagement with the six months after engagement.
US Software Agency
US Software Agency: Growing traffic from the pages it already had
Publishing content wasn’t translating into traffic growth. We reviewed the agency’s existing pages and search data, identified what to improve or remove, and worked with its content team on a 90-day SEO sprint.
- monthly organic visitors
- Under 100300+
- ranking keywords added
- +459
Measured across the 90-day sprint.
CustomGPT.ai
CustomGPT.ai: Getting found when buyers ask AI about their options
We mapped 58 buyer questions and built or improved comparison pages, integration guides, and use-case content. Responses were tracked across multiple answer engines throughout an eight-week program.
- recorded AI mentions
- 203540
- ChatGPT cited pages
- 99353
Week one compared with week eight in the program’s monitoring dataset. Mentions and cited pages are separate measures.
Choose the SupportYou Need
You can start with a focused project or discuss ongoing support.
SEO Audits
Understand the problems and recommended priorities.Managed SEO
Get regular planning, implementation, and progress reviews.AEO
Review and improve your presence in AI-generated answers.Content
Plan, write, and improve useful website content.Technical SEO
Investigate and address website issues.SEO Automation for Agencies
Simplify repeatable tasks through agreed workflows.
What OurClients Say
Reviews from Faisal’s Upwork profile, shown as clients wrote them.
Faisal I.
Islamabad, Pakistan
100% Job SuccessTop Rated Plus
Fine tune my SEO profile
5.0Feb 7, 2025 - Mar 31, 2026“I worked with Faisal for a long time and I'm happy to say I got great results. He's very detail oriented and conscientious. He really made sure everything we deployed...”
See more on UpworkEndorsed by client
- Committed to Quality
- Solution Oriented
- Detail Oriented
SEO Audit and Strategy
5.0Oct 13, 2023 - Feb 7, 2025“Faisal was a great help. He has a structured approach to seo that makes it easy to understand what he's doing and follow along. Thanks to his help we were...”
See more on UpworkEndorsed by client
- Clear Communicator
perform SEO audit and suggest improvements I can make for my Wordpress blog
5.0Sep 21, 2022 - Nov 11, 2022“Faisal was extremely competent, very communicative, and timely with his missions. His English is excellent. I really enjoyed working with Faisal and look forward to more projects with him in...”
See more on UpworkEndorsed by client
- Committed to Quality
- Clear Communicator
- Reliable
- Collaborative
Let's Talk AboutYour Website
Share where your business is today and what you need help with. We'll discuss the problem and agree on a practical starting point.
Choose a time that suits you and we’ll talk through your website and a practical starting point.
Discuss Your Website(opens in a new tab)